Lifecycle Campaign Manager

Location: Remote within the United States; corporate roles are not hired in AK, AR, DE, HI, ME, MS, NM, OK, RI, SD, VT, or WI.

Salary: $108,500–$140,500 per year, plus equity.

Company

hirify.global develops technology, personalized nutrition, and virtual care solutions to help people reverse metabolic disease.

What you will do

• Build, test, launch, and maintain member acquisition and engagement campaigns in Braze across email, direct mail, and SMS.
• Configure audience segmentation, trigger logic, personalization, dynamic content, and A/B tests using established templates and governance.
• Monitor campaign health and analyze engagement, conversion, activation, incremental lift, and efficiency metrics.
• Manage campaign projects from intake through retrospective, including briefs, workback plans, assets, approvals, dependencies, and stakeholder communication.
• Develop repeatable AI-assisted workflows to improve campaign planning, execution, reporting, and cross-functional coordination.
• Support selected Growth initiatives such as webinars, landing-page tests, SEO, and SEM campaigns.

Requirements

• 3–4 years of hands-on experience in lifecycle marketing, campaign management, or growth marketing in a B2C or B2B2C environment.
• Experience building, segmenting, and executing campaigns in enterprise engagement platforms such as Braze, Iterable, or SFMC.
• Knowledge of customer-data concepts including events, attributes, segments, eligibility rules, and behavioral triggers.
• Experience project managing complex, multi-asset marketing campaigns across creative, web, and operational teams.
• Proficiency with growth analytics tools such as GA4, Looker, or Amplitude.
• Experience using generative AI tools to streamline campaign workflows, draft variants, or optimize task tracking.

Nice to have

• Hands-on Braze experience with Canvas, Liquid, Content Blocks, Catalogs, or Connected Content.
• Experience in healthcare, financial services, insurance, or another regulated consumer environment.
• Experience with direct mail, SMS, B2B2C campaigns, webinar promotion, landing-page optimization, SEO, or SEM.
• Basic SQL, JSON, or data-schema literacy.

Culture & Benefits

• Remote-first work environment with office hubs in Denver and San Francisco.
• Culture centered on people first, ownership, impact, no ego, transparency, evidence-based decisions, and rapid iteration.
• Work may involve sensitive patient information protected under HIPAA, with security and privacy training provided.
• Equity is included in the compensation package.