Communications Targeting Executive (Adobe Experience Platform)

Location: Welwyn Garden City, United Kingdom; hybrid, with 60% of the week spent collaborating at office locations or local sites and the remainder remotely.

Company

Tesco operates across supermarket retail, technology, and mobile communications, developing services that improve experiences for customers, colleagues, and communities.

What you will do

• Build customer segments in Adobe Experience Platform from stakeholder briefs.
• Design customer journeys, decisioning logic, branching rules, timing, frequency, and suppression criteria.
• Run A/B tests, subject-line tests, send-time optimisation, and other test-and-learn experiments.
• Monitor data accuracy, investigate journey issues, and coordinate resolution with Technology and Data teams.
• Support API, event, streaming, and batch integrations, including real-time and near-real-time behavioural triggers.
• Maintain audience catalogues and documentation while identifying process improvements and new personalisation use cases.

Requirements

• Experience with Adobe Audience Manager, Adobe Experience Platform/CDP, Adobe Journey Orchestration, Adobe Campaign, or similar platforms.
• Understanding of APIs, streaming and event-based data, and identity resolution.
• Ability to write or collaboratively develop SQL, scripting, or segmentation logic.
• Experience with testing, optimisation, and continuous improvement to improve campaign performance.
• Awareness of GDPR and data privacy requirements in customer-focused environments.

Culture & Benefits

• Hybrid working with office and remote collaboration.
• Annual bonus scheme of up to 10% of base salary.
• 25 days of holiday plus a personal day and bank holidays.
• Paid maternity, adoption, and paternity leave subject to eligibility conditions.
• Free 24/7 virtual GP service, Employee Assistance Programme, and mental wellbeing support.
• Inclusive and accessible recruitment process with flexible working discussions available.