Growth Lead (AI)

Location: London, United Kingdom; office-based role in Central London

Company

hirify.global builds a financial platform with simple tools and human support for local businesses across Europe.

What you will do

• Own paid acquisition strategy across Meta, Google, and TikTok, including channel mix, campaign architecture, bidding, audiences, and budget allocation.
• Structure and grow the growth team through hiring, onboarding, mentoring, and improved ways of working across channels, markets, and analytics.
• Partner with local sales leaders to align lead targets, funnel definitions, routing, follow-up SLAs, and market plans.
• Set forecasts and targets, manage planning and budget cycles, and communicate performance, trade-offs, and results to senior stakeholders.
• Write SQL to connect campaign, CRM, and onboarding data; own acquisition unit economics including CPL, payback, LTV/CAC, and ROAS.
• Improve ad-platform integrations, landing pages, lead-capture flows, CRM handoffs, experimentation, and vendor performance.

Requirements

• 6+ years of experience in paid acquisition and lead generation, including lead, principal, or team-lead experience.
• Experience owning meaningful paid budgets and accountability for pipeline and revenue outcomes.
• Hands-on experience with Meta, Google, TikTok, and lead-generation campaigns.
• Strong SQL skills, including writing queries from scratch and building independent analysis.
• Knowledge of acquisition economics such as CPL, payback, LTV/CAC, and ROAS.
• Ability to work with sales leadership, manage senior stakeholders, use AI tools, and design statistically rigorous A/B tests.

Nice to have

• Experience in fintech, payments, or high-velocity inside-sales and SMB-acquisition environments.
• Experience across multiple European markets, including non-English-speaking markets.
• Knowledge of lead scoring, value-based bidding, CAPI, Enhanced Conversions, and CRM or marketing-data integrations.
• Experience with incrementality testing, geo-experiments, marketing mix modelling, or dashboarding.

Culture & Benefits

• Flexible working hours coordinated with the team.
• Health and life insurance, pension scheme, and 25 days of annual leave plus bank holidays.
• GymPass access, therapy, meditation, and digital fitness and nutrition resources.
• Enhanced maternity and paternity leave options and a Cycle-to-Work Scheme.
• Friendly, informal Central London office with daily snacks.