Growth Lead (Fintech)

Location: London, United Kingdom

Company

hirify.global is building a financial platform with simple tools, thoughtful design and human support for local businesses across Europe.

What you will do

• Own paid acquisition strategy across Meta, Google and TikTok, including campaign architecture, bidding, audiences and budget allocation.
• Structure and grow the growth team through hiring, onboarding, mentoring and improved ways of working.
• Partner with country sales leaders to align lead targets, funnel definitions, routing and follow-up SLAs.
• Set forecasts and budgets, report performance to leadership, and manage trade-offs between volume, quality and efficiency.
• Connect campaign, CRM and onboarding data using SQL, AI-enabled reporting and acquisition unit economics.
• Improve conversion paths, platform integrations, lead handoffs and experimentation across creative, landing pages, bidding and lead scoring.

Requirements

• 6+ years of experience in paid acquisition and lead generation, including lead, principal or team-lead experience.
• Experience owning meaningful paid budgets and revenue or pipeline outcomes.
• Hands-on experience with Meta, Google and TikTok campaigns focused on lead generation.
• Strong SQL skills, acquisition unit economics knowledge and experience with CPL, payback, LTV/CAC and ROAS.
• Experience aligning acquisition with sales leadership and communicating forecasts, results and trade-offs to senior stakeholders.
• Ability to design and interpret A/B tests with statistical rigour, plus active use of AI for reporting and analysis.

Nice to have

• Experience in fintech, payments or SMB acquisition through inside-sales environments.
• Experience across multiple European markets, including non-English-speaking markets.
• Knowledge of lead scoring, value-based bidding, CAPI, Enhanced Conversions and CRM or marketing-data integrations.
• Experience with incrementality testing, geo-experiments, marketing mix modelling or dashboarding.

Culture & Benefits

• Flexible working hours coordinated with the team.
• Health and life insurance, pension scheme and enhanced maternity and paternity leave.
• GymPass access, therapy, meditation and digital fitness and nutrition services.
• 25 days of annual leave plus bank holidays and a Cycle-to-Work Scheme.
• Informal Central London office environment with daily snacks.