Principal Field Marketing Manager, Mid-Market (Fintech)

Location: Remote within California (Bay Area), United States; regional travel of approximately 25–40% is required.

Base pay: $205,000–$277,500 annually in Sacramento.

Company

hirify.global is a global financial technology platform supporting products including TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Own pipeline creation and progression targets for assigned mid-market sales pods and measure marketing’s contribution to bookings.
• Partner with sales leaders on pipeline reviews, account analysis, and quarterly field marketing plans.
• Localize and activate integrated campaigns, company-led events, regional events, executive dinners, and partner co-marketing programs.
• Design and execute 1:few and 1:1 account-based marketing programs for priority accounts.
• Manage the regional budget and reallocate spend based on pipeline impact.
• Track lead follow-up, sourced and influenced pipeline, conversion, and progression while sharing regional insights with central marketing.

Requirements

• 5+ years of B2B field marketing, account-based marketing, or demand generation experience, preferably in SaaS or fintech.
• Demonstrated experience building pipeline with sales teams and using sourced and influenced pipeline, conversion, and velocity metrics.
• Hands-on experience planning and executing regional events, executive roundtables, and third-party sponsorships.
• Working knowledge of ABM tools such as 6sense or Demandbase and marketing automation or CRM platforms such as Marketo or Salesforce.
• Strong communication and sales-partnership skills, including experience with pipeline councils and forecast discussions.
• Willingness to travel regionally approximately 25–40%.

Culture & Benefits

• Autonomous role combining centralized campaign execution with locally created programs.
• Competitive compensation with performance-based cash bonus eligibility.
• Potential equity rewards and employee benefits according to applicable plans.
• Regular pay comparisons are conducted to support ongoing pay equity.