11 дней назад
Senior Account-Based Marketing Manager (Media & Entertainment)
103 000 - 183 920$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Account-Based Marketing Manager (Media & Entertainment): Building and optimizing account-based marketing programs for Autodesk Flow, a connected platform for film and television production, with an accent on account clustering, sales alignment, and pipeline measurement. Focus on developing 1:few programs, operationalizing intent and engagement signals, equipping sellers with account intelligence, and applying AI and automation to improve targeting and personalization.
Location: Denver, CO, USA; remote or hybrid
Salary: $103,000–$183,920 base salary per year for U.S.-based roles; offers may exceed this range based on experience and location.
Company
develops software that helps innovators design and make buildings, products, factories, films, and other creative work.
What you will do
- Partner with the Flow sales organization to build account-based programs around account priorities and revenue targets.
- Build account clusters, scoring models, prioritization frameworks, and seller alerts using buying triggers, production milestones, intent, and engagement signals.
- Develop and execute integrated 1:few programs across digital, content, paid media, events, executive engagement, and channel partners.
- Define sales plays and create conversation guides, objection handling, competitive positioning, account briefs, and buying-committee intelligence.
- Measure account engagement, buying-group coverage, pipeline creation and progression, deal size, and expansion.
- Apply ABM technology, intent data, AI, and automation to improve targeting, personalization, and measurement.
Requirements
- 8+ years of experience in B2B marketing, account-based marketing, demand generation, or customer marketing, including at least 5 years focused on ABM.
- Experience acting as a dedicated ABM partner to a sales organization, including account co-planning, pipeline reviews, and quarterly business reviews.
- Experience developing cluster-based or 1:few ABM programs and owning account scoring and prioritization with Sales.
- Experience with lead routing, funnel optimization, and marketing-to-sales handoffs.
- Hands-on proficiency with Salesforce and Marketo or comparable CRM and marketing automation platforms.
- Experience with ABM, intent, or account intelligence platforms and measuring marketing impact on engagement, pipeline, opportunities, or revenue.
Nice to have
- Experience building an ABM program or operating model from the ground up.
- Experience in the film, television, or post-production industry.
- Experience with expansion and land-and-expand ABM, complex buying groups, Folloze, or 6sense certification.
Culture & Benefits
- Full-time employment with health, financial, time-away, and wellness benefits.
- Inclusive workplace focused on belonging and equal employment opportunity.
- Remote or hybrid work options for the role.
- In-person onboarding and/or identity verification may be required.
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