6 дней назад
Segment Marketing Senior Advisor - Medicare Advantage
102 000 - 184 300$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Segment Marketing Senior Advisor - Medicare Advantage (Healthcare Marketing): Driving direct-to-consumer growth for Medicare Advantage through DRTV and digital marketing channels with an accent on member acquisition, campaign execution, and channel optimization. Focus on translating complex data into executive-level insights, leading cross-functional initiatives, and meeting application, call volume, growth, and cost targets.
Location: Remote anywhere within the continental United States, excluding California, New York, Alaska, and Hawaii
Base pay: $102,000–$184,300 annually, plus eligibility for an annual incentive bonus plan.
Company
provides health insurance services, including Medicare Advantage offerings.
What you will do
- Lead direct-to-consumer growth marketing for Medicare Advantage.
- Develop and execute strategies across DRTV and digital marketing channels.
- Drive application and call volume goals while optimizing member acquisition performance.
- Lead multi-channel campaigns from strategy through execution.
- Translate complex performance data into insights and recommendations for executive leadership.
- Drive alignment across large-scale cross-functional initiatives without direct authority.
Requirements
- Bachelor’s degree in marketing, business, communications, healthcare administration, or a related field with 8 years of relevant experience; alternatively, a master’s degree with 6 years of experience or 12 years of relevant experience without a degree.
- Experience leading multi-channel marketing campaigns and member acquisition, retention, and growth initiatives.
- Strong knowledge of marketing regulations, healthcare compliance requirements, and enrollment processes.
- Advanced analytical, executive communication, presentation, leadership, influence, and stakeholder management skills.
- Must be able to work remotely from within the continental United States; California, New York, Alaska, and Hawaii are excluded.
Nice to have
- Experience with Medicare, Medicare Advantage, health insurance, or another highly regulated environment.
- Understanding of the Medicare Advantage target audience, enrollment process, and customer journeys.
- Experience evaluating and implementing marketing technologies.
Culture & Benefits
- Curated development plans supporting professional growth.
- Health and wellness benefits, 401(k) savings plan, pension plan, and paid time off.
- Paid parental leave, disability insurance, supplemental life insurance, and an employee assistance program.
- Paid holidays, tuition reimbursement, and additional incentives.
- Equal opportunity workplace with a focus on respecting employee differences.
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