Director, Brand Strategy & Digital Marketing (Healthcare Marketing)

Location: Hybrid, with regular onsite work in Madison, Wisconsin, United States. Core business hours are Monday through Friday, 8:00 a.m. to 5:00 p.m.; off-hours availability may be required.

Salary: $138,187–$207,281 per year.

Company

hirify.global is a nationally recognized academic health system providing healthcare services and engaging patients, employees, providers, and communities through integrated marketing.

What you will do

• Lead and evolve brand strategy across a growing healthcare organization.
• Develop integrated marketing campaigns and digital engagement strategies.
• Lead brand strategy, creative, media, sports partnerships, and consumer insights functions.
• Manage brand strategy, creative, and media professionals and external marketing partners.
• Partner with executive leaders, clinicians, operational teams, and community stakeholders.
• Guide the responsible adoption of artificial intelligence and emerging technologies in marketing.

Requirements

• Bachelor’s degree in Marketing, Communications, Market Research, or a related field.
• At least 7 years of relevant experience developing and accelerating brand strategy and positioning.
• Strong strategic thinking, collaboration, relationship-building, data-driven decision-making, and problem-solving skills.
• Ability to work onsite regularly in Madison, Wisconsin, within core business hours.

Nice to have

• Master’s degree in a relevant field.
• Experience leading an advertising function with an emphasis on digital advertising.
• Experience developing brand ambassador programs or integrating acquired organizations.
• Experience in a large academic or complex healthcare organization.
• Prior management experience.

Culture & Benefits

• Health and dental insurance, paid time off, and retirement plans.
• Two-week paid parental leave and adoption assistance.
• Flexible schedule and shift options supporting work-life balance.
• Employee wellbeing resources supporting emotional, financial, and physical health.
• Tuition benefits for coursework associated with career advancement.
• Referral bonus opportunities.