Growth Marketing Manager – Health Plan

Location: On-site at the San Diego headquarters or another company location; remote work is available only with management approval based on business requirements. Domestic travel of up to 15% is required. Typical core hours are Monday through Friday, 8:00 a.m. to 5:00 p.m., with flexibility for additional hours, weekends, or holidays when needed.

Salary: $71,614–$119,953 per year.

Company

hirify.global is a privately held pharmacy benefit manager providing pharmaceutical and technology solutions to payers, providers, and consumers in the U.S. and international markets.

What you will do

• Build and execute growth marketing plans for health plan clients in the PBM industry.
• Develop multi-channel campaigns across the awareness, consideration, conversion, and retention funnel.
• Use market insights to shape campaign strategy, messaging, and channel selection for pharmacy decision-makers.
• Create thought leadership content, including webinars, blogs, white papers, and case studies.
• Collaborate with sales, product, and analytics teams to maintain consistent messaging and improve campaign performance.
• Track campaign effectiveness, report ROI, and refine strategies using data-driven insights.

Requirements

• Bachelor’s degree and at least 5 years of experience, or an equivalent combination of education and experience.
• At least 2 years of subject-matter expertise in the relevant area.
• Deep knowledge of the pharmacy benefit industry, PBM offerings, value propositions, and competitive landscape.
• Demonstrated experience developing and executing campaigns targeting employer decision-makers, especially pharmacy leaders.
• Strong analytical, written, verbal, and cross-functional collaboration skills.
• High proficiency with Outlook, Word, Excel, PowerPoint, and Office 365.

Nice to have

• Experience with marketing automation platforms, CRM systems, and analytics tools.

Culture & Benefits

• Medical, dental, vision, and wellness programs.
• Paid time off and company-paid holidays.
• Incentive compensation and a 401(k) plan with company match.
• Life and disability insurance.
• Tuition reimbursement and employee referral bonus.
• Collaborative, performance-oriented work environment focused on improving healthcare value and outcomes.