AVP, Marketing & Communications (Healthcare)

Location: Remote; Nashville, TN preferred

Salary: $165,000–$200,000 per year, plus eligibility for an annual discretionary bonus

Company

hirify.global provides radiology services through its clinical services and medical technology brands.

What you will do

• Lead brand strategy, architecture, positioning and identity across hirify.global, RP Clinical Services and Mosaic Clinical Technologies.
• Set strategy, goals and quality standards for brand management, brand experience and digital marketing.
• Lead integrated marketing and communications across owned, earned, multimedia, social, advertising, internal and crisis channels.
• Advise practice leaders, physicians and internal stakeholders on brand experiences, engagement, change management and reputation risks.
• Manage internal teammates, external agencies, vendors, budgets, timelines and quality across multiple initiatives.
• Lead public relations and media efforts, including press releases, media pitches, inquiries and crisis communications.

Requirements

• Bachelor’s degree in marketing, communications, business or a related field, or equivalent education and experience.
• 12+ years of progressive brand management and marketing experience, including at least 5 years of people leadership.
• Experience in healthcare and/or technology organizations, preferably involving radiology, medical imaging, physician practices, health systems or health technology.
• Experience launching new brands, revitalizing established brands, and managing brand strategy and governance in complex organizations.
• Experience partnering with creative and brand agencies while managing budgets, timelines and quality across multiple initiatives.
• Experience bringing AI-enabled or other technology offerings to market alongside clinical services and managing complex brand families.

Nice to have

• Experience marketing to physicians.
• Experience integrating acquired or local brands into a unified brand architecture across markets.

Culture & Benefits

• Flexible remote schedules, with Nashville, Tennessee preferred.
• Competitive benefits with tiered options available from the month after hire.
• Generous paid time off and paid holidays.
• Health and wellness coverage, 401(k) benefits, family planning and telehealth options.
• Compensation reviews and career growth opportunities.