Demand Generation Marketing Manager, Private Equity

Location: New York, NY, United States

Salary: $154,700–$182,000 per year in New York, NY. Compensation may vary based on geography, experience, and expertise.

Company

hirify.global provides a connected platform and AI-native ecosystem combining software, services, and legal infrastructure for private capital, equity management, fund administration, reporting, and transactions.

What you will do

• Research, develop, and execute end-to-end campaigns to acquire new firms for private equity and alternative assets products.
• Partner with Sales, Product, Customer Success, Business Development, and Marketing teams on coordinated campaigns and quarterly business objectives.
• Own 6Sense account-based marketing targeting, lifecycle streams, and Salesforce campaign tracking for private equity investor prospects.
• Identify high-propensity accounts, surface performance insights, and scale successful programs into repeatable growth plays.
• Drive strategic growth initiatives and experiments across the demand generation motion.

Requirements

• 6+ years of experience in demand generation is recommended.
• Experience building and running multi-channel demand generation programs connected to pipeline, opportunities, and closed-won business.
• Ability to combine ABM strategy, campaign architecture, hands-on execution, and performance analysis.
• Experience working cross-functionally with Sales, Business Development, Operations, Product, and Marketing.
• Experience in B2B SaaS, fintech, or financial services is preferred.
• United States employment authorization is required for employment in the United States.

Nice to have

• Experience with 6Sense, Marketo, and Salesforce.
• Financial services or private capital markets experience.
• Understanding of private capital markets and their impact on campaign strategy.

Culture & Benefits

• Equity is included for all full-time roles.
• Exceptional benefits are provided.
• Applicable roles may include commission plans.
• The Demand Generation team works closely with Sales, Product Marketing, Content, Events, and Finance.
• The team emphasizes experimentation, rapid execution, and data-informed growth.

Hiring process

• The company is committed to providing a positive interview experience and can provide accommodations for disabilities or medical conditions.