6 дней назад
Promotions Marketing Manager (EdTech)
129 000 - 173 500$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Promotions Marketing Manager (EdTech): Building and executing promotional campaigns across Udemy's converging brands with an accent on promotional calendars, cross-channel coordination, pricing guardrails, and campaign performance. Focus on forecasting, experimentation, incrementality analysis, and driving mid-course adjustments based on live data.
Location: Denver, Colorado, United States
Salary: $129,000–$173,500 annual base salary; Colorado hiring compensation range: $139,000–$173,500. The role is also eligible for equity.
Company
and Coursera are combining their learning platforms to help learners and enterprise customers build skills for an AI-shaped world.
What you will do
- Build campaign specifications and go-to-market briefs for promotions.
- Own the promotional calendar and coordinate creative, channel, lifecycle, and regional stakeholders.
- Partner with Pricing and Commercial Policy teams on discount guardrails, eligibility rules, and promotion cadence.
- Monitor live promotions, track daily performance, and drive mid-course adjustments.
- Lead forecasting, experimentation, post-campaign reporting, and incrementality analysis with Data Science.
- Manage campaigns from conception through completion while aligning user experience, channel activation, creative, and performance.
Requirements
- 8+ years of experience in promotions marketing, preferably in a subscription or marketplace consumer business.
- Experience owning a promotional or campaign calendar end-to-end.
- Experience partnering with Pricing, Commercial Policy or Legal, and Data Science teams.
- Project management experience coordinating creative, channel, and regional stakeholders against firm deadlines.
- Ability to analyze promotional performance data and translate findings into future campaign changes.
- Experience running promotions across multiple brands or platforms simultaneously.
Culture & Benefits
- Work options include home, office, or collaboration spaces.
- Globally distributed teams come together intentionally for collaboration, complex problem-solving, and key milestones.
- Base salary is supplemented by equity eligibility.
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