Senior Integrated Campaign Manager, Higher Education

Location: Remote - US. Employees in this position are eligible to work remotely.

Salary: $140,000–$150,000 USD per year, plus bonus eligibility.

Company

hirify.global provides a video knowledge management and learning platform for businesses and universities, with video capture, management, and search capabilities.

What you will do

• Own multi-quarter integrated campaign strategy for the higher education vertical, supporting new-logo acquisition, customer expansion, and competitive displacement.
• Design, launch, and measure full-funnel programs across email, webinars, paid media, digital campaigns, field events, and outbound SDR sequences.
• Align Product Marketing, Sales Leadership, RevOps, and agency partners on messaging, lead handoff SLAs, and target-account penetration.
• Create campaign copy, messaging frameworks, creative briefs, landing-page content, and promotional assets.
• Track sourced and influenced pipeline, conversion rates, acquisition efficiency, and campaign performance for executive reporting.
• Build reusable campaign standards and AI workflows for audience research, campaign drafting, and funnel analysis.

Requirements

• 8+ years of demand generation or integrated marketing experience in B2B SaaS, including ownership of a vertical market or enterprise segment.
• Demonstrated success building complex, multi-touch campaigns that generate measurable pipeline and revenue impact.
• Advanced experience with HubSpot, Salesforce, multi-touch attribution, and workflow automation.
• Ability to lead cross-functional groups, influence stakeholders, and direct agency partners without direct authority.
• Expertise in funnel analysis, conversion optimization, and presenting recommendations to executive teams.
• Hands-on experience with generative AI tools for campaign workflows, persona research, and performance analysis.

Nice to have

• Experience marketing to higher education institutions or committee-driven, procurement-heavy markets.
• Experience with competitive displacement programs against established incumbents.
• Familiarity with Canvas, Blackboard, Moodle, and institutional video workflows.

Culture & Benefits

• Remote-first work environment with a focus on customer impact, accountability, collaboration, and clear communication.
• Health insurance, flexible spending accounts, retirement savings plans, life and disability insurance, and paid and unpaid time away from work.
• Inclusive culture that supports diverse perspectives and reasonable accommodations.
• AI-supported hiring and marketing practices with human review and data privacy safeguards.

Hiring process

• Application review, recruiter call, video interview and assessment, and hiring manager call.
• Interview loop, debrief, and offer.