Brand Marketing Manager

Location: Taipei City, Taiwan; hybrid workplace

Company

Develops screen-free learning experiences for young children by combining smart hardware, a companion app, and original and licensed audio content.

What you will do

• Lead end-to-end product launches, including naming, packaging copy, website and social assets, promotional campaigns, pre-orders, and local adaptation of branded character content.
• Manage owned social media, word-of-mouth marketing, and search and generative-search optimization to build sustained brand awareness.
• Develop public relations strategy, including press releases and relationships with media and key opinion leaders.
• Identify, negotiate, and manage partnerships with parenting brands, educational organizations, and intellectual property holders.
• Design customer surveys, market studies, and exit-poll analysis, turning research findings into actionable marketing strategy.

Requirements

• 7+ years of hands-on experience in brand, integrated, or product marketing.
• End-to-end campaign ownership across social media, public relations, partnerships, and research.
• Strong consumer empathy and the ability to translate user insights into brand and marketing strategy.
• Business-level English required for reporting and strategic alignment with an overseas headquarters.
• Ability to independently drive projects from zero to one and manage multiple concurrent workstreams.

Nice to have

• Marketing experience in early childhood education or baby and parenting consumer brands.

Culture & Benefits

• Hybrid work arrangement in Taipei City.
• Opportunity to build brand strategy from the ground up as the business expands into new markets.
• Focus on creative, non-paid marketing tactics within a capped advertising budget.
• Work across website-led sales, retail partnerships, smart hardware, mobile applications, and audio content.