Director of Content & Audience Marketing (Events)

Location: New York, NY, USA. Hybrid arrangement with in-person work three days a week or more; remote work is available when not working from an office, workplace, or Informa event.

Salary: $90,000–$130,000 per year, based on experience.

Company

hirify.global creates live and digital B2B platforms, events, content, and online marketplaces that help specialist industries trade, innovate, and grow.

What you will do

• Develop and execute content and audience marketing strategies across the portfolio to drive audience growth, engagement, and commercial and attendee marketing journeys.
• Define strategic personas and audience value propositions aligned with event USPs, brand identity, and business objectives.
• Lead always-on campaigns and content marketing initiatives across channels, overseeing planning, execution, and optimization.
• Own brand identity and messaging consistency across events, media platforms, and marketing communications.
• Lead and mentor brand marketers, campaign managers, and social media managers.
• Use audience intelligence, analytics, KPIs, attendee feedback, and market trends to improve performance and report recommendations to executives.

Requirements

• Experience in content and audience marketing in fast-paced environments.
• Expertise in audience growth strategies, persona development, brand management, content marketing, campaign execution, and audience engagement.
• Experience building cross-functional relationships with commercial, attendee marketing, and strategic insights teams.
• Data-driven approach focused on audience-centric solutions and measurable outcomes.
• Exceptional communication and presentation skills with the ability to influence stakeholders at all levels.
• Ability to work in person three days a week or more in New York, NY.

Culture & Benefits

• Collaborative culture with in-person and online social events, colleague networks, and community initiatives.
• Up to four paid volunteer days per year with charity match funding.
• Training, mentoring platforms, LinkedIn Learning access, and support for internal career moves.
• 15 days of paid time off initially, increasing to 20 days after three years and 25 days after six years, plus 10 national holidays and birthday leave.
• 401(k) match, health, vision and dental insurance, parental leave, employee share purchase plan, and wellbeing support.
• Opportunity to work from almost anywhere for up to four weeks per year and collaborate with international teams.