Vice President, Industry Marketing – Flooring

Location: Remote, North America; EST preferred. Applicants must be legally authorized to work in the United States or Canada.

Salary: $125,000–$150,000 USD per year, depending on location, experience, and qualifications. Additional bonuses, commissions, equity, and benefits may apply.

Company

hirify.global provides end-to-end software solutions for customizable products and spaces, serving designers, retailers, and manufacturers across multiple industries.

What you will do

• Own the Flooring business unit’s go-to-market strategy and commercial marketing agenda.
• Define the flooring dealer market, ICP, buyer personas, and competitive positioning.
• Translate the product roadmap across Business Management & ERP, hirify.global Websites, and hirify.global Payments into compelling market narratives.
• Lead major product launches, including market strategy, positioning, pricing narrative, sales readiness, and execution.
• Build sales enablement assets, demand programs, and cross-sell and expansion strategies.
• Lead and develop a small team using a player-coach approach while partnering with Product Management, Sales, Revenue Marketing, and the Flooring GM.

Requirements

• Senior product marketing experience in B2B technology or SaaS.
• Experience writing positioning, leading commercial launches, and connecting marketing work to pipeline, bookings, or revenue outcomes.
• Experience building or significantly elevating a positioning practice or product marketing function.
• Understanding of dealer, distributor, or franchise go-to-market models and SMB or mid-market service businesses.
• Experience leading as a player-coach in a high-growth, commercially focused environment.
• Legal authorization to work in the United States or Canada is required; employer sponsorship is not available now or in the future.

Nice to have

• Experience in flooring, home improvement, or adjacent verticals.
• Experience working in a private-equity-backed company with M&A complexity.

Culture & Benefits

• Remote and flexible working environment with autonomy.
• Comprehensive benefits package.
• Potential eligibility for bonuses, commissions, or equity.
• Collaborative, diverse, and ownership-oriented work culture.
• Opportunities for growth, learning, and direct impact on the Flooring business unit’s revenue.