Product Marketing Manager (AI)

Location: London, United Kingdom. Hybrid work with teams in the office an average of four days a week.

Company

hirify.global is a global creative and marketing company within WPP, combining brand experience, customer experience, commerce, technology, and enterprise solutions.

What you will do

• Own product marketing for Content Transformation and help build the category alongside the product and strategy leadership.
• Define positioning and technical value propositions for Meridian and the diagnostic suite across enterprise buyer audiences.
• Conduct competitive analysis and customer segmentation to clarify market differentiation and buyer needs.
• Create sales enablement materials including narratives, presentations, one-pagers, case studies, competitive positioning, and RFP content.
• Write product marketing copy and translate technical capabilities into clear business value.
• Bring customer and market evidence into product roadmap decisions and collaborate with product, solutions, marketing, and engineering teams.

Requirements

• At least ten years of relevant experience in product marketing, consulting, strategy, product management, marketing, communications, or a related field.
• Deep technical and market knowledge of the software landscape, including architecture, integration, data, and market trends.
• Experience with complex business-to-business selling involving multiple stakeholders and long decision cycles.
• Demonstrated writing ability and experience producing strategic product marketing materials.
• Experience with competitive analysis, customer segmentation, positioning, and sales enablement.
• Ability to work strategically while personally producing high-quality marketing artefacts in an ambiguous, early-stage environment.

Nice to have

• Experience marketing an AI product.
• Exposure to content operations, marketing technology, digital asset management, content management platforms, agencies, or consultancies.

Culture & Benefits

• Work within a small, deliberately senior Content Transformation Centre of Excellence.
• Collaborate with product, solutions, go-to-market, strategy, marketing, and engineering teams.
• Hybrid working model with regular office collaboration to support creativity, connection, and teamwork.
• Flexibility and workplace accommodations can be discussed during the interview process.
• Equal opportunity workplace committed to respect, inclusion, and career progression.