BCG X Global Product Marketing Manager (AI)

Location: Based in London, United Kingdom

Company

hirify.global is a global management consulting firm delivering strategy, technology, design, and digital venture solutions.

What you will do

• Develop and execute product-specific marketing plans and go-to-market strategies for a portfolio of BCG X technology products.
• Lead product branding activities, including naming, visual identity, UX/UI alignment, and rollout of brand guidelines.
• Create client-centric product narratives and translate technical information into commercially relevant content for internal and external audiences.
• Develop marketing assets including videos, collateral, digital content, proposal materials, virtual trainings, microsites, infographics, blogs, and publications.
• Coordinate campaigns, events, agencies, alliances, and cross-functional marketing teams to increase product reach and commercial traction.
• Track marketing KPIs, analyze customer feedback, and share effective practices across BCG X marketing and product teams.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field; a master’s degree is an advantage.
• Approximately 6–8 years of experience in marketing and communications, ideally in B2B technology.
• Experience developing and executing external marketing communications strategies and campaigns across multiple audiences and platforms.
• Strong project management, organizational, leadership, influencing, oral, and written communication skills.
• Ability to work autonomously on complex projects and collaborate with senior marketing, product, partner, and global stakeholders.
• Fluent English is required; additional languages are an advantage.

Nice to have

• Previous product marketing or B2B marketing experience at a consulting firm or leading technology company.
• Master’s degree in a relevant discipline.
• Experience with AI tooling and other cutting-edge technology solutions.

Culture & Benefits

• Work in a global, collaborative, and distributed environment across multiple time zones and cultures.
• Partner with BCG X product teams, global and regional marketing teams, alliances, and practice areas.
• Operate in a fast-paced, service-oriented environment with responsibility for both strategy and execution.
• Access to a broad international network across consulting, technology, design, and digital ventures.