Product and Customer Marketing Manager (B2B SaaS)

Location: Remote, US-based

Company

hirify.global provides a SaaS platform for accounting firms covering payments, practice management, client experience, and tax.

What you will do

• Own product launches from release tiering and launch briefs through messaging, enablement, and results.
• Develop message maps, pitch decks, one-pagers, press releases, award submissions, and executive content.
• Interview accounting firm leaders and turn customer outcomes into case studies, references, and sales proof.
• Build competitive battlecards and update positioning based on deal reviews and market feedback.
• Manage the customer reference program and present launch and enablement sessions to sales teams and customers.
• Bring customer insights back to Product and help connect marketing work to win rate and product adoption.

Requirements

• 4+ years of product and/or customer marketing experience in B2B SaaS.
• Track record of owning end-to-end product launches, including tiering, messaging, and sales enablement.
• Customer marketing experience with case studies, references, advocacy, or customer advisory programs.
• Experience marketing to finance, operations, accounting, or other back-office buyers.
• Strong writing, storytelling, presentation, and customer interview skills.
• Experience with competitive intelligence and battlecards, plus HubSpot, Salesforce, Canva, and daily AI tools.

Nice to have

• Accounting or professional services marketing experience.
• Startup experience.

Culture & Benefits

• Remote, work-from-anywhere culture within the stated US-based role location.
• Flexible PTO and health, vision, dental, HSA/FSA, and mental health benefits.
• $1,000 annual adventure travel reimbursement on the work anniversary.
• Stock options for full-time employees and 401(k) matching.
• Fast-paced work with shifting priorities and broad collaboration across Product, Sales, Customer Success, and Marketing.