Senior Product Marketing Manager

Location: Remote in the United States

Salary: Up to $186,000 base salary annually, flexible depending on location and interview performance, plus stock options.

Company

hirify.global is a venture-backed health technology company building a personal health operating system to help people live longer, healthier lives.

What you will do

• Build positioning and messaging for products, features, and emerging categories from the ground up.
• Own go-to-market strategy and execution for complex, multi-surface product launches.
• Develop launch learning agendas and reusable playbooks to improve the process over time.
• Use market, competitive, member, and user research to shape product and go-to-market decisions.
• Define launch success metrics and connect them to member growth, retention, winback, and other business outcomes.
• Drive alignment across Product, Brand, leadership, external partners, and other cross-functional stakeholders without formal authority.

Requirements

• 5+ years of experience in product marketing or a similar function.
• Extensive direct-to-consumer experience and ownership of go-to-market strategy for at least one major product area.
• Experience building positioning and launch strategy from zero for a new product, category, or major relaunch.
• Partnership or co-marketing experience representing a company externally.
• Strong measurement skills, clear communication, and the ability to drive alignment at the Product, Brand, and VP levels.
• Comfort using AI tools such as Claude or ChatGPT as part of daily work.

Nice to have

• Experience in health, wellness, or another high-trust consumer category.

Culture & Benefits

• Flexible remote work environment.
• Comprehensive health, dental, and vision coverage for employees and families.
• Stock options and a competitive vacation policy.
• Team off-sites and wellness initiatives.
• Culture focused on continuous learning, personal growth, clear communication, member-first outcomes, and radical ownership.