Senior Product Marketing Manager (Fintech)

Location: London, UK; hybrid work with 3 days per week in the office

Company

hirify.global is a FTSE 100 fintech operating across five continents, serving more than 1.4 million customers and processing billions of dollars in transactions.

What you will do

• Own go-to-market strategy and messaging for product launches and feature releases across UK, Europe, and the Middle East.
• Translate product capabilities into clear value propositions and positioning frameworks for different customer segments.
• Partner with Product Managers, Compliance, and Commercial teams to align launches with product roadmaps, regulatory requirements, and pricing strategy.
• Coordinate end-to-end campaign delivery across Brand, Creative, CRM, and Performance Marketing teams.
• Track launch and campaign performance, using data and customer insight to improve future marketing activity.
• Manage and develop one direct report through coaching, objectives, and ongoing support.

Requirements

• Significant product marketing experience with a track record of leading go-to-market activity for consumer-facing product launches.
• Experience coordinating campaigns across creative, CRM, and performance marketing functions.
• Strong stakeholder management, communication, positioning, and messaging skills.
• Experience managing or mentoring a direct report.
• Experience working across multiple markets or regions and adapting go-to-market approaches by market.
• Strong organisational skills, with the ability to manage concurrent launches and use performance data to guide decisions.

Nice to have

• Experience in financial services, fintech, or another regulated industry.
• Familiarity with trading, investing, or other complex financial products.
• Experience integrating AI into workflows or interest in learning how to do so.
• Experience in a matrixed, multi-market marketing organisation.
• Knowledge of a European language.

Culture & Benefits

• Tailored development programmes, mentoring opportunities, career progression, and unlimited LinkedIn Learning access.
• Competitive salary and a flexible benefits package worth 12% on top of salary.
• Private medical cover, life insurance, and a contribution to gym memberships.
• 25 days of holiday plus a birthday day and 2 additional volunteering days, with the option to buy or sell holiday days.
• Enhanced parental leave and pay, employee-led inclusion networks, and opportunities to participate in ESG initiatives.