Product Marketing Manager (Automation and Controls)

Location: USA-WI-Corporate Headquarters; up to 20% travel may be required.

Company

hirify.global designs and delivers loading dock and door equipment focused on customer safety, security, and productivity.

What you will do

• Lead product marketing for the Automation and Controls portfolio across multiple product lines.
• Generate customer, market, competitive, pricing, and utilization insights to inform strategy, product roadmaps, and investments.
• Create annual and multi-year marketing plans covering positioning, messaging, branding, launches, lifecycle marketing, demand generation, and sales enablement.
• Develop value propositions, competitive positioning, marketing assets, product training, and commercial tools with product management, sales, distribution, and performance marketing teams.
• Support new product development projects, innovation activities, launch execution, and customer experience improvements.
• Own the marketing budget, track marketing ROI and business KPIs, and optimize spending and marketing mix.

Requirements

• Bachelor’s degree in Marketing, Business, or a similar field.
• 8+ years of related experience in product marketing, product management, or a related field.
• B2B product marketing experience across the complete product lifecycle and experience partnering with new product development.
• Expertise in strategic product marketing, voice-of-customer research, market analysis, value propositions, and product or experience improvements.
• Experience with stage-gate product development and cross-functional collaboration with sales and product management.
• Strong analytical, decision-making, problem-solving, planning, and prioritization skills.

Nice to have

• MBA or related advanced degree.
• Experience leading formal problem-solving activities for marketing metrics.

Culture & Benefits

• Medical, dental, and vision coverage, plus life and disability insurance.
• Well-being program with an opportunity to receive an additional day off.
• 401(k) retirement savings program with company match and profit sharing.
• Paid holidays, vacation time, and personal or sick days.
• Equal opportunity and drug-free workplace.