Product Marketing Manager (Automotive Software)

Location: Virtual, United States; occasional travel to trade shows and industry events, approximately 10% of work time.

Company

hirify.global provides software solutions for professionals in the automotive parts and repair industry, supporting parts commerce, repair research and planning, estimating, and supply-chain optimization.

What you will do

• Develop demand-generation programs and marketing plans for assigned products, including activities and budgets.
• Research buyers, purchasing behavior, decision criteria, market trends, and the competitive landscape.
• Create product positioning and messaging with product management and marketing communications.
• Plan launches for new products and releases, coordinating cross-functional implementation across go-to-market stakeholders.
• Evaluate campaign and program effectiveness using data and ROI tracking, then recommend improvements.
• Support sales channels through presentations, training, internal tools, and external collateral.

Requirements

• Bachelor’s degree in Marketing, Business, or a related discipline, or equivalent directly related experience.
• At least 5 years of product marketing experience, including at least 2 years in a market-facing role.
• Experience driving product demand, conducting market research and competitor analysis, and demonstrating ROI.
• Familiarity with HubSpot, Wrike, Excel, Power BI, and other productivity or collaboration tools.
• Strong presentation, business writing, creative writing, interpersonal, and stakeholder collaboration skills.
• Must be based in the United States for this virtual role.

Culture & Benefits

• Flexible work arrangements across remote, hybrid, and in-person roles.
• Work with international communities across multiple time zones.
• Collaborative environment that values individual and team contributions.
• Encouragement to take risks, learn, and grow while developing innovative automotive industry solutions.