6 дней назад
Manager, Growth Marketing (Fintech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Manager, Growth Marketing (Fintech): Driving growth for an online payments business through data-driven strategies that increase revenue, transactions, user conversion, and category adoption with an accent on consumer insights, segmentation, and campaign performance. Focus on designing test-and-learn initiatives, optimizing marketing investments, and translating behavioral and transactional data into actionable growth strategies.
Location: NCR - WGC, Philippines
Company
operates GCash, a fintech platform providing innovative and convenient financial solutions for consumers in the Philippines.
What you will do
- Lead revenue planning and growth delivery for the Online Payments business, including monthly active users, usage frequency, average transactions, and average value per user.
- Identify market trends, category growth drivers, business opportunities, and consumer behavior insights.
- Define behavioral and transactional user segments and translate insights into growth strategies, campaigns, and initiatives.
- Develop initiatives that improve adoption, conversion, frequency, spending, and retention across Online Payments categories.
- Partner with cross-functional teams to deliver revenue and user growth KPIs.
- Monitor performance, manage marketing budgets, optimize investments, and communicate reports, insights, and recommendations.
Requirements
- Bachelor’s degree in Marketing, Business, Economics, Communications, or a related field.
- Experience in growth marketing, product marketing, digital marketing, consumer marketing, or a related area.
- Experience developing and executing data-driven strategies for acquisition, engagement, conversion, retention, or revenue growth.
- Strong understanding of consumer behavior, market trends, segmentation, campaign metrics, and business KPIs.
- Strong analytical, problem-solving, project management, communication, and presentation skills.
- Experience collaborating with cross-functional teams, managing stakeholders, budgets, and marketing investments.
Nice to have
- Experience in fintech, payments, e-commerce, or digital platforms.
Culture & Benefits
- Career growth and development opportunities.
- Dynamic and highly collaborative working environment.
- Flexible and competitive compensation and benefits package.
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