Brand Marketing Manager (Crypto)

Location: Taguig City, Metro Manila, Philippines; hybrid workplace

Company

hirify.global is a regulated Philippine crypto platform offering cryptocurrency trading and financial services through a mobile app.

What you will do

• Develop and execute go-to-market brand strategy for the platform and its products.
• Lead brand campaigns, messaging, positioning, and channel strategy across audiences and teams.
• Manage the brand marketing budget, business cases, spending oversight, and investment impact reporting.
• Build brand awareness through targeted sponsorships, partnerships, and experimental marketing programs.
• Collaborate with growth, design, product, and creative teams to implement brand strategies.

Requirements

• 3–5+ years of experience in brand marketing.
• Experience leading brand launches and marketing campaigns that delivered significant business results.
• Strong creative storytelling, communication, strategic thinking, and stakeholder management skills.
• Ability to manage multiple projects, prioritize effectively, and make strategic choices to maximize impact.
• Entrepreneurial approach, high sense of urgency, business judgment, and ability to anticipate and resolve issues.

Culture & Benefits

• Cross-functional collaboration focused on improving customer experience.
• Opportunity to contribute to a fast-growing organization expanding beyond APAC.
• Data-backed ideas and experimentation are encouraged.
• Career advancement opportunities in a growing crypto and financial services business.