Head of Marketing (Fuel)

Location: hirify.global Campus, Crewe Business Park, Crewe, England, United Kingdom

Company

hirify.global is a global business services company operating in 19 countries across five continents and providing sustainable mobility, connectivity, and technology solutions.

What you will do

• Lead the GB Fuel marketing strategy to generate qualified pipeline and revenue growth.
• Partner with Sales Leadership, Commercial Teams, Revenue Operations, and Central Marketing to define target segments and align campaigns with business priorities.
• Design and execute integrated campaigns across digital, direct, events, partnerships, and sales support.
• Own the customer journey from acquisition through onboarding and early lifecycle, improving engagement, conversion, retention, and adoption.
• Collaborate on SEO, PPC, paid social, demand generation, landing pages, and conversion strategies.
• Manage performance reporting, marketing budgets, agencies, and suppliers while optimising investment for pipeline contribution and ROI.

Requirements

• Proven experience in B2B marketing leadership focused on demand generation, customer acquisition, and revenue growth.
• Track record of delivering qualified pipeline and commercial outcomes through targeted, insight-led marketing.
• Expertise in integrated campaign development and execution aligned with sales and commercial priorities.
• Strong understanding of customer journeys, lead nurturing, and conversion optimisation.
• Hands-on experience with CRM and marketing platforms such as Salesforce and Marketing Cloud.
• Analytical, commercially driven, and experienced in stakeholder management, leadership, and matrix environments; a bachelor's degree in marketing, business, or a related field is required.

Nice to have

• MBA or advanced degree.

Culture & Benefits

• Competitive rewards package with career development opportunities.
• Pension plan, life assurance, employee fuel card scheme, and electric vehicle salary sacrifice scheme.
• Employee assistance programme and 24-hour wellness and healthcare assistance.
• Support for fertility treatment, pregnancy loss, mental health, disability inclusion, and diverse employee networks.
• Purpose-built Crewe workplace with a gym, café, barista bar, games rooms, and other facilities.
• Community, charity, volunteering, payroll giving, and matched-funding initiatives.

Hiring process

• Apply online; candidates may contact the talent team for further information about the role and workplace.