Head of Brand

Location: Hybrid, with 1–2 days per week in the London office; candidates must have the legal right to work in the UK.

Salary: £80,000–£100,000 per year plus bonus and EV allowance.

Company

hirify.global is a UK EV charging provider building connected charging infrastructure and smart energy solutions for homes, workplaces, and public spaces.

What you will do

• Define and evolve brand strategy in partnership with the VP of Marketing, linking investment to commercial outcomes.
• Lead integrated full-funnel campaigns across brand awareness, consideration, acquisition, and customer engagement.
• Own brand identity, positioning, tone of voice, visual expression, and consistency across customer experiences, products, and communications.
• Develop brand and communications strategies for product, service, and market launches.
• Lead brand narrative, storytelling, creative direction, and relationships with creative, media, and content agencies.
• Build and develop the Brand & Content team, using customer insights, research, and performance data to measure impact.

Requirements

• Significant brand and communications leadership experience in a scaling consumer, technology, marketplace, subscription, or high-growth business.
• Proven success growing brands, market share, and commercial performance through brand strategy.
• Deep understanding of full-funnel marketing, integrated campaigns, brand storytelling, and executive communications.
• Strong creative judgement, data-led decision-making, agency management, and budget management skills.
• Experience leading high-performing teams and influencing senior executives and board-level stakeholders.
• Legal right to work in the UK required.

Nice to have

• Experience scaling a category from early adoption to mainstream growth.
• Experience leading major product, proposition, or market launches.
• Experience with brand repositioning or transformation during rapid growth or strategic change.
• Deep customer research and behavioural insights expertise.

Culture & Benefits

• Flexible hybrid working model.
• Work abroad for up to 20 days per year.
• Bonus scheme, EV car allowance, hirify.global charger, and discounted energy tariffs.
• 25 days of holiday plus bank holidays, generous parental and family leave, and a pension with a 4.5% matched contribution.
• Wellbeing platform, virtual GP, life insurance, employee assistance programme, eyecare scheme, mortgage advice, gym discounts, and Cycle2Work scheme.

Hiring process

• CV review and a 30–45-minute discovery meeting.
• Online assessments.
• 60-minute hiring manager meeting followed by a skills and experience interview of up to 60 minutes.