Field Marketing Specialist - SportStyle Miami

Location: Must be based in or within a 15-mile radius of Miami, Florida, USA. Full-time role with 80% travel within the designated territory; availability to work nights and weekends is required.

Company

hirify.global is a mountain sports and outdoor brand within Amer Sports, creating footwear, apparel, equipment, and experiences across performance and SportStyle categories.

What you will do

• Own and execute community calendars, consumer activations, local programming, strategic partnerships, and sponsored events.
• Build relationships with culturally relevant clubs, organizations, ambassadors, sales agencies, and retail partners in the Miami territory.
• Deliver product and brand training, presentations, incentive programs, and marketing activations for wholesale and hirify.global-owned retail teams.
• Support store openings, in-store events, visual merchandising, product styling, point-of-purchase displays, and campaign execution.
• Monitor sneaker culture, consumer insights, and competitor activity to improve local brand relevance.
• Manage assigned travel expenses and marketing budgets, track KPIs, and support return-on-investment reporting for community ambassadors.

Requirements

• 1–3 years of practical experience in the sneaker, fashion, or an adjacent industry is preferred.
• Bachelor’s degree in Business, Marketing, or a related field, or an equivalent combination of education and experience.
• Planning, organization, presentation, communication, stakeholder management, and budget management skills.
• Ability to manage multiple projects independently and work with diverse stakeholder groups.
• Passion for sneaker culture and willingness to drive with a state-issued driver’s license and clean driving record.
• Ability to lift up to 50 pounds and perform regular standing, walking, and other physical activities.

Nice to have

• Bilingual communication skills.

Culture & Benefits

• Work across community, wholesale, retail, and brand marketing channels.
• Collaborate with SportStyle, Trade Marketing, Sales, Performance, retail, agency, partner, and ambassador stakeholders.
• Support an inclusive brand environment connected to outdoor sports, innovation, sustainability, and diversity.
• Regular travel and participation in local and national events are part of the role.