Performance Creative Strategist (Healthcare)

Location: Remote across the continental United States

Base salary: $110,000–$130,000 per year, plus equity eligibility.

Company

hirify.global is a virtual medical practice providing proactive, technology-enabled care for women and children across pregnancy, postpartum, pediatrics, menopause, and perimenopause.

What you will do

• Research patient reviews, surveys, community forums, and quantitative data to develop insights and high-converting messaging.
• Identify emerging creative formats, viral hooks, and advertising trends across Meta, TikTok, YouTube, and CTV.
• Build and manage creative project-management workflows, production timelines, external partners, and agencies.
• Move concepts rapidly from ideation to live testing while increasing creative output and format diversity.
• Review paid-channel performance with the Growth team, create actionable retrospectives, scale winning frameworks, and retire underperforming assets.

Requirements

• 3–5 years of experience in performance creative strategy, growth marketing, or creative strategy at a DTC brand, healthtech company, or high-growth agency.
• Strong project-management skills and experience building creative production workflows and managing external partners or agencies.
• Understanding of performance metrics including Hook Rate, Hold Rate, CTR, CAC, and LTV.
• Ability to translate patient insights into compelling direct-response advertising and brief, direct, and assemble video assets.
• Strong cross-functional communication skills across brand, clinical, and performance marketing requirements.
• Must be able to work remotely from within the United States.

Nice to have

• Experience in healthcare, women’s health, or regulated, high-trust DTC products.
• Video editing or static design skills using tools such as CapCut, Premiere, Figma, or Canva.
• Experience managing creator, influencer, or agency networks at scale.

Culture & Benefits

• Mission-driven startup focused on improving care outcomes for mothers, babies, and families.
• Collaborative, cross-disciplinary, data-driven, and fast-moving work environment.
• Health, dental, and vision coverage, with HSA and FSA options.
• Equity grant participation and a 401(k) program.
• Competitive vacation policy and 16 weeks of paid parental leave.
• Fully remote work flexibility within the United States.