Senior Marketing Manager (Home and Scent)

Location: Cologne, Germany; presence in the Cologne offices is required

Company

hirify.global develops science- and creativity-driven solutions across fragrance, nutrition, health, beauty, and consumer products.

What you will do

• Lead the European Home and Scent marketing strategy for Global Consumer Brands customers.
• Develop fragrance positioning, value propositions, innovation concepts, and cross-category communication strategies.
• Analyze macro trends, cross-cultural insights, syndicated data, customer information, and consumer research to identify high-impact opportunities.
• Translate market and consumer insights into strategic recommendations, business plans, presentations, and marketing tools.
• Drive customer visits, exhibitions, and events in collaboration with sales, R&D, fragrance development, commercial, and consumer insights teams.
• Represent the European region in global marketing initiatives and coach junior marketers.

Requirements

• Bachelor’s degree in marketing, business administration, or a related field; an advanced degree is preferred.
• Advanced written and spoken English required; German is an added value.
• 6–10 years of experience in brand marketing, product marketing, fragrance, Home Care, or a related industry.
• Strong knowledge of Home Fragrance and/or Home Care, including market analysis, consumer insights, and innovation pipeline management.
• Experience leading complex global or cross-regional initiatives, influencing senior stakeholders, and aligning teams in matrix organizations.
• Strong communication, storytelling, presentation, analytical, strategic, and cultural-awareness skills.

Nice to have

• Advanced degree in marketing, business administration, or a related field.
• German language skills.
• Experience using digital and AI tools for marketing and strategic work.

Culture & Benefits

• Work in an organization with sustainability embedded in its strategy and processes.
• Flexible working environment with ownership, accountability, and work-life balance.
• Opportunities to collaborate on scientific and customer-driven innovation.
• Support for continuous personal and professional development.
• Strong focus on safety, well-being, inclusion, and equal opportunity.

Hiring process

• Apply online through the career portal by uploading a resume.
• Applications from agencies involving fees or commissions are not accepted.