обновлено 7 часов назад
Senior Lifecycle Marketing Specialist (Remote)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Lifecycle Marketing Specialist (Remote) (B2B SaaS): Building and optimizing always-on lifecycle programs that move users from signup to activation, conversion, expansion, and retention with an accent on segmentation, product-led copy, and funnel analytics. Focus on building event-triggered workflows in Vero, analyzing activation and retention in Amplitude, and improving MRR, churn recovery, and expansion across four brands.
Location: Fully remote in Portugal, Spain, Slovakia, Mauritius, Czech Republic, Cyprus, or Bulgaria. Work within a ±1 CET time frame. Italy-based employees may use offices in Milan or Bologna; Mauritius-based employees are encouraged to collaborate in person at the Port Louis office approximately once per week.
Company
, part of team.blue, provides privacy and compliance technology used by more than 110,000 businesses worldwide.
What you will do
- Build and continuously improve always-on lifecycle programs from onboarding through expansion.
- Design and ship multi-branch, event-triggered campaigns in Vero and the in-app messaging platform.
- Write and optimize concise, product-led lifecycle copy through experimentation.
- Own lifecycle KPIs in Amplitude, including activation, free-to-paid conversion, MRR, upgrade, expansion, cart recovery, and churn prevention.
- Adapt lifecycle strategies across four brands with different products, buyers, and pricing models.
- Collaborate with monetization, conversion optimization, Product, and Marketing teams, including turning regulatory changes into lifecycle opportunities.
Requirements
- At least 6 years of experience in lifecycle, CRM, or email marketing within B2B SaaS.
- Demonstrated ownership of product-led or self-serve programs that improved activation, conversion, expansion, or churn metrics.
- Hands-on experience with Vero, HubSpot, or a similar marketing automation platform.
- Experience using Amplitude or a similar product analytics tool for funnel and retention analysis.
- Analytical, experimental, autonomous approach with the ability to set priorities and validate hypotheses.
- Full professional proficiency in English and availability within the ±1 CET time frame.
Culture & Benefits
- Fully remote work with remote onboarding and collaboration infrastructure.
- Optional office access in Milan, Bologna, and Port Louis, with weekly in-person collaboration encouraged for Mauritius-based employees.
- Fully paid annual week-long company retreats.
- Annual flex budget of up to €1,000 for health coverage, meals, childcare, learning, fitness, or other eligible needs.
- Work equipment supply scheme and a multicultural, collaborative environment.
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