Senior Lifecycle Marketing Specialist (Remote)

Location: Fully remote in Portugal, Spain, Slovakia, Mauritius, Czech Republic, Cyprus, or Bulgaria. Work within a ±1 CET time frame. Italy-based employees may use offices in Milan or Bologna; Mauritius-based employees are encouraged to collaborate in person at the Port Louis office approximately once per week.

Company

hirify.global, part of team.blue, provides privacy and compliance technology used by more than 110,000 businesses worldwide.

What you will do

• Build and continuously improve always-on lifecycle programs from onboarding through expansion.
• Design and ship multi-branch, event-triggered campaigns in Vero and the in-app messaging platform.
• Write and optimize concise, product-led lifecycle copy through experimentation.
• Own lifecycle KPIs in Amplitude, including activation, free-to-paid conversion, MRR, upgrade, expansion, cart recovery, and churn prevention.
• Adapt lifecycle strategies across four brands with different products, buyers, and pricing models.
• Collaborate with monetization, conversion optimization, Product, and Marketing teams, including turning regulatory changes into lifecycle opportunities.

Requirements

• At least 6 years of experience in lifecycle, CRM, or email marketing within B2B SaaS.
• Demonstrated ownership of product-led or self-serve programs that improved activation, conversion, expansion, or churn metrics.
• Hands-on experience with Vero, HubSpot, or a similar marketing automation platform.
• Experience using Amplitude or a similar product analytics tool for funnel and retention analysis.
• Analytical, experimental, autonomous approach with the ability to set priorities and validate hypotheses.
• Full professional proficiency in English and availability within the ±1 CET time frame.

Culture & Benefits

• Fully remote work with remote onboarding and collaboration infrastructure.
• Optional office access in Milan, Bologna, and Port Louis, with weekly in-person collaboration encouraged for Mauritius-based employees.
• Fully paid annual week-long company retreats.
• Annual flex budget of up to €1,000 for health coverage, meals, childcare, learning, fitness, or other eligible needs.
• Work equipment supply scheme and a multicultural, collaborative environment.