3 дня назад
Lifecycle Marketing Manager (Marketing Automation)
43 000 - 50 000GBP
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Lifecycle Marketing Manager (Marketing Automation): Building scalable lifecycle programs and customer journeys across email, SMS, in-app banners, and other touchpoints with an accent on activation, engagement, retention, and measurable customer outcomes. Focus on designing experiments, analysing performance, segmenting audiences, and improving campaigns through collaboration with Product, Operations, Sales, and Data.
Location: London, Oval; hybrid with 4 days per week on site
Salary: £43,000–£50,000 per year
Company
is a certified B Corp and education technology company helping schools save money and pay teachers more.
What you will do
- Design, implement, and optimise lifecycle marketing programs across email, SMS, in-app banners, and other customer touchpoints.
- Create customer journeys that improve activation, engagement, adoption, and retention for educators and schools.
- Build campaigns in CRM marketing tools, create audience segments, and write high-quality copy.
- Design experiments, define success metrics, analyse results, and apply learnings to improve programs.
- Partner with Operations, Sales, Product, Data, and Commercial teams to connect campaigns with business needs.
- Share clear performance updates with senior leadership and proactively remove project blockers.
Requirements
- Around 3–5 years of experience in lifecycle marketing, CRM marketing, or marketing automation.
- Hands-on experience with Customer.io, Braze, HubSpot, Iterable, or a similar marketing automation platform.
- Experience with Excel and/or Google Sheets.
- Experience using AI tools such as ChatGPT, Claude, or similar.
- Strong customer-behaviour thinking, analytical judgement, ownership, communication, collaboration, and attention to quality.
- Ability to work from the London office 4 days per week.
Nice to have
- Experience with Tableau, Looker, or similar data visualisation tools.
- Familiarity with SQL, HTML, Liquid, or another programming language.
Culture & Benefits
- Curious, collaborative, inclusive, low-ego environment focused on ownership and continuous improvement.
- 25 days of holiday plus UK public holidays.
- Central London dog-friendly office with fresh fruit, bike parking, showers, an on-site gym, and a café.
- Company ownership, 1-to-1 coaching, life and health insurance, Cycle to Work Scheme, and Electric Car Scheme.
- Meaningful work supporting educators and schools through a certified B Corp.
Hiring process
- Recruiter call covering compensation, availability, and basic information.
- Introductory call with Marketing about experience and approach to the work.
- Short take-home lifecycle marketing task with review, followed by a cultural interview.
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