Lifecycle Product Marketing Lead (AI)

Location: Hybrid in Vilnius or Kaunas, Lithuania; home working and work from anywhere are also mentioned as flexible options.

Salary: from €8,000 gross/month, depending on experience and skills.

Company

hirify.global provides hosting and related digital services to more than 5.5 million clients across 150 countries.

What you will do

• Own the lifecycle experience for existing customers across email, SMS, WhatsApp, and in-product messaging.
• Define strategy for onboarding, engagement, cross-sell, upgrades, and renewals.
• Build lifecycle and data foundations with Data and Engineering, using Braze and Vonage.
• Make strategic decisions that grow the domain portfolio, customer satisfaction, retention, and cross-product attachment.
• Translate market insights and business strategy into product requirements, prototypes, features, and offers.
• Collaborate with registry partners and internal teams while monitoring ICANN policies, industry trends, and new TLD launches.

Requirements

• Experience leading lifecycle, retention, CRM, or product marketing at scale and developing people.
• Hands-on application of AI to content, personalization, segmentation, or decisioning.
• Strong knowledge of cohorts, funnels, experiment design, revenue, margin, LTV, and sustainable growth.
• End-to-end ownership of email as a marketing channel; SMS and WhatsApp experience is beneficial but not required.
• Ability to influence senior stakeholders with evidence and drive projects from concept through launch.
• Ability to work in a hybrid setup in Vilnius or Kaunas, Lithuania.

Culture & Benefits

• Learning opportunities through Reforge, CoachHub, global conferences, and physical and digital libraries.
• Flexible work from modern offices, home, or other locations, with autonomy over working schedules.
• Health insurance from day one, gym memberships, recharge leave, Headspace, and regular health checks.
• Wellbeing events, sports, arts, and hobby clubs.
• Town Halls, team-building events, workations, and milestone gifts for major life events.

Hiring process

• Application and onboarding process referred to as “Three. Two. Onboard.”