Marketing Automation Specialist (Marketo)

Location: Fully remote within Poland; candidates must be based in Poland

Company

hirify.global provides digital thread solutions for product lifecycle management and engineering AI through an AI-native, low-code platform.

What you will do

• Maintain database quality through deduplication, normalization, and ongoing data hygiene.
• Build audience segments and support lead scoring, routing, and lifecycle management.
• Monitor marketing systems and maintain data flows between Marketo, Salesforce, Demandbase, and related platforms.
• Identify and resolve synchronization issues and data discrepancies.
• Build dashboards and reports covering funnel, pipeline, engagement, attribution, and data quality metrics.
• Build, test, and deploy campaigns, forms, and nurture programs while documenting processes and supporting internal users.

Requirements

• Understanding of marketing operations, automation, and data management.
• Experience with a marketing automation platform such as Marketo, HubSpot, Pardot, or Eloqua.
• Knowledge of CRM integrations and data synchronization.
• Strong analytical, reporting, problem-solving, communication, and attention-to-detail skills.
• Excellent English communication skills.
• Must be based in Poland.

Nice to have

• Experience with Marketo.
• Exposure to ABM or intent-data platforms such as Demandbase or 6sense.
• Knowledge of lead scoring, lifecycle management, and basic HTML/CSS.

Culture & Benefits

• Fully remote work within Poland.
• Exposure to a modern B2B marketing technology stack.
• Training, mentorship, and career growth opportunities.
• Collaborative environment focused on curiosity and problem-solving.