Senior Marketing Manager (Brand/Category, Ninja, Central Europe)

Location: Frankfurt am Main, Germany; Frankfurt based

Company

hirify.global is a global product design and technology company developing consumer lifestyle products under the Shark and Ninja brands.

What you will do

• Develop and execute Central Europe marketing strategies aligned with consumer needs and retailer priorities.
• Own product, marketing, assortment, and go-to-market plans across the category lifecycle.
• Analyze pricing, positioning, competition, market needs, performance metrics, and ROI to improve commercial results.
• Shape brand positioning, product concepts, pricing recommendations, and sales tools.
• Coordinate with global marketing, sales, retail, social marketing, trade marketing, PR, and local cross-functional teams.
• Support key-account activation, distribution initiatives, campaign optimization, and retail brand visibility.

Requirements

• Fluent or native German and English are mandatory.
• Based in Frankfurt am Main, Germany.
• Degree in marketing or an equivalent qualification.
• 8–10 years of marketing and/or category management experience in consumer goods, including senior marketing or channel/distribution experience.
• Experience delivering commercially successful campaigns across physical and digital retail channels, with strong project management and analytical capabilities.
• Strong PowerPoint and Excel skills, financial analysis experience, consumer insights knowledge, and effective cross-functional communication.

Nice to have

• Experience working with consumer electronics retailers.
• Polish language skills.

Culture & Benefits

• Fast-paced, detail-oriented, deadline-driven environment with strong ownership and independent project management.
• Health insurance, retirement plans, paid time off, employee stock purchase options, and wellness programs.
• hirify.global product discounts and learning programs supporting personal and professional growth.
• Inclusive culture focused on diversity, equity, inclusion, innovation, and career acceleration.