2 дня назад
Marketing Manager Nordics (E-commerce)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Marketing Manager Nordics (E-commerce): Developing and executing local marketing plans and campaigns across the Nordic region, with a focus on Finland, across paid, owned, and earned media with an accent on brand growth, local relevance, and cross-channel execution. Focus on orchestrating market activations, managing media and influencer partnerships, optimizing marketing budgets, and translating consumer and competitive insights into effective campaigns.
Location: Berlin, Germany; hybrid working model with up to 60% remote per week. Relocation to Berlin is necessary.
Company
is a pan-European fashion and lifestyle e-commerce platform.
What you will do
- Develop and execute local marketing activities across paid, owned, and earned media in the Nordic region, with a focus on Finland.
- Roll out ’s global brand moments and adapt them for local Nordic audiences.
- Coordinate campaigns, local events, brand partnerships, marketing stunts, sponsorships, and ambassador programs.
- Work with internal media teams and local creative, media, influencer, and language agencies to deliver campaigns across channels.
- Manage the local marketing budget and maximize the effectiveness of marketing initiatives.
- Analyze marketing effectiveness, consumer trends, and competitive insights while aligning with commercial, CRM, buying, PR, communications, and analytics teams.
Requirements
- 5+ years of professional marketing experience with a track record of planning and executing successful campaigns.
- Experience in brand marketing and full-funnel media planning across paid, owned, and earned channels.
- Fluent English and a Nordic language required; native-level Finnish is ideally preferred.
- Strong understanding of Scandinavian markets and the ability to adapt strategies to local cultures and preferences.
- Experience collaborating and negotiating with agencies, partners, and internal stakeholders.
- Strong communication, organization, project management, and interpersonal skills.
Culture & Benefits
- Hybrid working with up to 60% remote work per week, depending on team practices.
- Work from abroad for up to 30 working days per year.
- 27 days of annual vacation for SE employees.
- Relocation assistance is available subject to prior agreement.
- Employee shares program, product discounts, volunteering days, family services, and health and mental wellbeing support.
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