Senior Retention Specialist (CRM/Email Marketing)

Location: Hybrid in New York, Florida, New Jersey, or Texas; PST working hours are mandatory, with monthly travel to San Francisco.

Salary: $60,000–$80,000 per year for candidates based in New York, including New York City.

Company

hirify.global is a growth marketing firm using its Shadow AI commerce layer and proprietary data infrastructure to drive measurable growth across e-commerce, media, DTC, and social commerce.

What you will do

• Build and QA lifecycle flows, automations, campaigns, and customer journeys from lead capture and welcome through conversion, subscription activation, loyalty, repeat purchase, and win-back.
• Implement behavioral and product-event segmentation, audience logic, dynamic content, and personalization at scale.
• Own the client’s ESP setup, including integrations, data feeds, event tracking, templates, modules, and cross-channel orchestration.
• Monitor channel KPIs and deliverability, troubleshoot triggering, data, rendering, and delivery issues, and document fixes.
• QA logic, rendering, links, personalization, and suppression before launch; design tests and report results with the Associate Director.
• Partner with Copy & Content and maintain reporting for client KPI reviews.

Requirements

• 3–5+ years of hands-on lifecycle, CRM, or email marketing execution experience, including deep expertise in at least one enterprise-grade ESP: Braze, Salesforce Marketing Cloud, Iterable, Customer.io, or comparable.
• Experience building complex event-triggered journeys from scratch with multi-branch logic, wait steps, conditional splits, holdouts, and email, SMS, push, and in-app orchestration.
• Advanced behavioral and product-event segmentation, computed attributes, dynamic content, and experience scaling send volume through segmentation.
• Experience building lead capture and opt-in logic, welcome series, first-conversion sequences, subscription activation, loyalty, rewards, and win-back programs.
• Strong deliverability expertise, including domain warming, SPF, DKIM, DMARC, BIMI, sending reputation, list hygiene, sunset policies, and rapid list growth.
• Ability to own and diagnose open, click, click-to-open, conversion, deliverability, bounce, spam complaint, and unsubscribe KPIs.
• Comfort with HTML and CSS for email, templates, and modules that render across clients.
• Understanding of API events, webhooks, ETL or CDP integrations, and product event streams, with the ability to discuss data flows with engineering teams.
• Systematic troubleshooting, proper A/B and multivariate testing, honest significance analysis, and excellent written communication for technical and non-technical audiences.

Nice to have

• Experience with Liquid, Handlebars, AMPscript, or a similar templating language.

Culture & Benefits

• Fast-paced, high-ownership environment emphasizing autonomy with accountability, rigor, truth, outcomes, and collaborative support.
• Hybrid work for this role, with mandatory PST hours and monthly San Francisco travel; hirify.global also describes a remote-first culture with hybrid hub expectations for employees near New York or Lisbon.
• Unlimited PTO and US holidays.
• Company-sponsored medical, dental, and vision coverage.
• 401(k) with company match and profit-sharing opportunities.
• Flexible parental leave and interdisciplinary growth opportunities.