Senior Retention Specialist

Location: Hybrid in New York, Florida, New Jersey, or Texas

Salary: $60,000–$80,000 per year for candidates based in New York, including New York City.

Company

hirify.global is a growth marketing firm that combines strategic services with AI-powered commerce technology to drive measurable results across e-commerce, media, direct-to-consumer, and social commerce.

What you will do

• Build and QA lifecycle flows, automations, and campaigns from lead capture and welcome sequences through activation, loyalty, repeat purchase, and win-back.
• Implement advanced segmentation, audience logic, conditional journeys, and dynamic content across email, SMS, push, and in-app channels.
• Own the technical setup and health of the client’s ESP, including integrations, data feeds, event tracking, templates, and modules.
• Monitor channel performance and deliverability, troubleshoot misfiring flows, broken templates, under-populated segments, and data issues.
• Design testing roadmaps, run A/B and multivariate tests, and report results and client KPIs.
• Partner with copy and content specialists to deliver campaigns accurately and on schedule.

Requirements

• 3–5+ years of hands-on lifecycle, CRM, or email marketing execution.
• Deep expertise in an enterprise-grade ESP such as Braze, Salesforce Marketing Cloud, Iterable, Customer.io, or a comparable platform.
• Experience building complex event-triggered journeys with multi-branch logic, wait steps, conditional splits, holdouts, and cross-channel orchestration.
• Advanced behavioral and product-event segmentation, computed attributes, personalization, and dynamic content experience.
• Strong deliverability expertise, including SPF, DKIM, DMARC, BIMI, domain warming, sending reputation, list hygiene, and sunset policies.
• Comfort with HTML and CSS for email, templating languages, API-based events, webhooks, ETL or CDP integrations, and product event streams.

Nice to have

• Experience with Liquid, Handlebars, AMPscript, or a similar templating language.
• Experience scaling email programs where segmentation increased send volume and improved retention outcomes.

Culture & Benefits

• Remote-first culture, with hybrid weekly in-office work for employees based in or near the New York or Lisbon hubs.
• Unlimited paid time off and US holidays.
• Company-sponsored medical, dental, and vision coverage.
• 401(k) program with company match and profit-sharing opportunities.
• Flexible parental leave and opportunities for interdisciplinary professional growth.