CRM/Email Marketing Specialist

Location: Hybrid role based in East Gwillimbury, Ontario, Canada

Target hiring salary: $72,000–$80,000 CAD per year

Company

hirify.global creates golf products and manages iconic golf brands including Titleist and FootJoy.

What you will do

• Plan and execute local and global email marketing programs, including creative briefing, content development, quality assurance, deployment, and performance evaluation.
• Grow triggered email programs by optimizing creative, messaging, promotions, cadence, and templates.
• Develop cross-channel consumer journeys for profile completion, fitting appointments, product education, first purchases, and repeat purchases.
• Grow consumer communities through personalization, segmentation, and alignment with global CRM strategies.
• Support customer lifetime value programs through data collection, hygiene, measurement, reporting, and optimization.
• Activate acquisition campaigns across paid and owned channels and collaborate with DTC, creative, digital marketing, and product marketing teams.

Requirements

• Bachelor’s degree in business, digital marketing, information technology, communications, or a related field.
• At least 3 years of digital marketing experience with a brand or leading advertising agency.
• Hands-on experience with enterprise-level email service platforms, including list building, audience segmentation, A/B testing, automated journeys, deployment, and tracking; Emarsys or similar experience is relevant.
• Experience developing strategic CRM and email programs against performance KPIs.
• Strong analytical and data skills, including expert-level Excel capabilities for data manipulation, formulas, and cleansing.
• Strong interpersonal, strategic feedback, attention-to-detail, and multitasking skills.

Nice to have

• Knowledge of HTML, CSS, and Photoshop.
• Knowledge and passion for golf.

Culture & Benefits

• Work with Titleist and FootJoy marketing teams in a company focused on excellence and innovation.
• Collaborate across DTC, creative, digital marketing, and product marketing functions.
• Accommodations are available upon request for candidates with disabilities during the selection process.