6 дней назад
Associate Product Marketing Specialist (SaaS)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Associate Product Marketing Specialist (SaaS): Supporting the go-to-market of B2B SaaS real estate software with an accent on product messaging, sales enablement, product launches, and demand generation campaigns. Focus on creating customer-facing content, researching markets and competitors, coordinating cross-functional launches, and tracking campaign performance.
Location: US Remote
Company
develops real estate software and PropTech solutions for communities, property businesses, and their customers.
What you will do
- Support product positioning, messaging, value propositions, and customer-facing content for B2B SaaS solutions.
- Create and update sales presentations, battlecards, datasheets, FAQs, and training materials.
- Coordinate product launches, releases, enhancements, and launch communications across Product, Marketing, and Sales.
- Contribute to demand generation through blogs, webinars, email campaigns, case studies, and other marketing programs.
- Research market trends, customer challenges, competitive offerings, and maintain competitive intelligence resources.
- Support customer events, user conferences, webinars, and cross-functional product marketing projects.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- At least 1 year of experience in Product Marketing, Marketing, Content Marketing, Demand Generation, or Digital Marketing within a B2B technology or SaaS company.
- Exposure to product launches, sales enablement, customer-facing content, or go-to-market activities.
- Strong written and verbal communication, organization, attention to detail, and project management skills.
- Experience creating presentations, datasheets, case studies, email campaigns, or other B2B marketing content.
- Interest in enterprise software, technology products, and SaaS business models.
Nice to have
- Familiarity with CRM, marketing automation, or analytics tools.
Culture & Benefits
- Remote work within the United States.
- Opportunity to develop product marketing expertise in a global software organization.
- Collaboration with Product, Sales, Marketing, and other cross-functional teams.
- Some travel may be required for customer events, webinars, or user conferences.
- Inclusive, people-first workplace with diversity, equity, and inclusion initiatives.
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