Lifecycle Marketing Specialist (Daily Fantasy Sports)

Location: Atlanta, GA preferred; remote applicants are accepted from anywhere in the U.S. The posting also describes hybrid and full-time onsite options at the Atlanta headquarters. U.S. work authorization is required; visa sponsorship is not available.

Salary: $60,000–$80,000 per year

Company

hirify.global is a North American Daily Fantasy Sports platform covering sports leagues such as the NFL, NBA, and esports titles.

What you will do

• Own the end-to-end lifecycle strategy for a newly launched product line, focusing on repurchase and retention through organic communications.
• Design and execute post-purchase nurture flows, re-engagement campaigns, and usage reminders across email, in-app, and push channels.
• Partner with analytics teams to monitor reinvestment and cash-out behavior and maintain consistent ROI and attribution methods.
• Represent Lifecycle Marketing on the product cross-functional team and coordinate campaign planning with other lifecycle domains.
• Define and extend customer segmentation with lifecycle analysts.
• Contribute to quarterly sports-event and product-launch campaigns.

Requirements

• At least 3 years of experience in customer success, email/lifecycle marketing, or CRM marketing.
• Proficiency with CRM platforms such as Braze, Optimove, or similar tools.
• Strong knowledge of email, in-app, and push marketing best practices, plus copywriting skills.
• Ability to analyze data and metrics, optimize campaign performance, and derive actionable insights.
• Experience building lifecycle processes in ambiguous or pre-launch environments.
• Must be authorized to work for any employer in the U.S.

Nice to have

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field.
• Experience in Daily Fantasy Sports, gaming, e-commerce, or subscription and consumer products.

Culture & Benefits

• Inclusive culture with a diverse team of more than 550 employees.
• Company-subsidized medical, dental, and vision plans.
• 401(k) plan with company match, annual bonus, and flexible PTO.
• Paid parental leave, disability benefits, and workplace flexibility.
• Company equipment, in-person events, team outings, and career development opportunities.