7 дней назад
Senior Manager, Retention (6-Month Contract) | Biossance
100 000 - 130 000$
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Описание вакансии
Текст:
TL;DR
Senior Manager, Retention (CRM/Lifecycle Marketing): Leading Biossance’s retention marketing strategy across email, SMS, loyalty, and automated lifecycle journeys with an accent on segmentation, personalization, customer lifetime value, and measurable revenue growth. Focus on building behavioral programs, managing Listrak, developing testing roadmaps, and optimizing deliverability, engagement, repeat purchase, and subscriber growth.
Location: San Francisco, US; hybrid work model with 3 days in the office and 2 days from home
Salary: $100,000–$130,000 per year
Company
THG is a global ecommerce group operating beauty and sports nutrition businesses, including Biossance, a biotechnology-driven prestige skincare brand focused on efficacy and sustainability.
What you will do
- Own Biossance’s retention marketing strategy and execution across email, SMS, loyalty, and lifecycle marketing.
- Plan and manage retention campaigns in partnership with E-commerce, Brand Marketing, Creative, and Analytics teams.
- Build and optimize automated customer journeys, including welcome, browse abandonment, cart abandonment, post-purchase, replenishment, and winback programs.
- Lead loyalty program growth, subscriber acquisition, customer reactivation, segmentation, and personalization initiatives.
- Manage retention performance reporting, KPIs, testing roadmaps, and recommendations for revenue and customer lifetime value growth.
- Manage Listrak and supporting retention technology, including deliverability, list health, data integrity, and campaign execution.
Requirements
- 4–6+ years of experience in CRM, retention, lifecycle, email/SMS, or customer marketing, ideally within a direct-to-consumer brand.
- Hands-on experience with CRM or ESP platforms; Listrak experience is highly preferred.
- Strong knowledge of email and SMS best practices, segmentation, automation, personalization, deliverability, and digital customer journeys.
- Experience using customer and campaign data to develop actionable growth strategies and improve retention performance.
- Experience with loyalty programs and customer lifecycle strategies is strongly preferred.
- Strong project management, communication, attention to detail, and ability to manage multiple campaigns and stakeholders under tight deadlines.
Nice to have
- Experience in beauty, skincare, or prestige consumer brands.
- Experience within a direct-to-consumer consumer brand.
Culture & Benefits
- 6-month fixed-term contract running from November through May 2027.
- Medical, dental, and vision plans.
- 401(k) matching of up to 5%.
- Generous paid time off and short- and long-term disability coverage.
- Employee discounts on THG brands.
- Collaborative, fast-paced, and inclusive working environment.
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