Senior Lifecycle Marketing Manager (B2B SaaS)

Location: Remote within the United States

Company

hirify.global builds hospitality technology, including smart homes, a booking platform, and hirify.globalOS for property managers and vacation rental operators.

What you will do

• Own lifecycle marketing across onboarding, activation, engagement, retention, expansion, and win-back.
• Build, launch, and optimize automated email, in-app, and SMS campaigns.
• Segment and personalize messaging using customer behavior, product usage, and lifecycle stage.
• Partner with Product, Sales, Customer Success, and Growth Marketing to identify lifecycle opportunities and reduce churn.
• Run A/B tests across messaging, content, timing, and channels.
• Build KPI dashboards and maintain integrations between the CRM or ESP and product data.

Requirements

• 5+ years of experience in lifecycle, CRM, or retention marketing, ideally in B2B SaaS.
• Hands-on experience with a marketing automation or lifecycle platform such as Customer.io, Braze, Iterable, or HubSpot.
• Strong analytical skills, including audience segmentation and interpreting data; SQL is a plus.
• Demonstrated success improving activation, retention, or expansion metrics.
• Excellent persuasive writing and the ability to work independently in a fast-moving team.
• Must be located in the United States for this remote role.

Nice to have

• Experience in proptech, hospitality, travel, or vacation rentals.
• Experience marketing to SMB or mid-market operators.
• Familiarity with property management systems or similar operator-facing software.

Culture & Benefits

• Small, high-craft team with a fast-moving working style.
• Opportunity to build lifecycle marketing for a category-defining hospitality technology platform.
• Platform traction includes more than 10,000 properties and over $80 million in facilitated bookings.