Associate Manager, Marketing Activation - Mattel Games

Location: El Segundo, California, United States. In-office Monday–Thursday and work from home on Fridays.

Salary: $110,000–$135,000 annually.

Company

hirify.global is a global toy and family entertainment company offering toys, content, consumer products, digital experiences, and live experiences through a portfolio of iconic brands.

What you will do

• Translate global and regional hirify.global Games strategies into integrated marketing plans, briefs, messaging, activation approaches, and channel KPIs.
• Lead annual promotional timelines, present plans and performance, and coordinate promotion execution with Analytics, Sales, and Omnichannel Retail Marketing.
• Manage day-to-day activation across assigned hirify.global Games segments and translate global assets into effective market execution.
• Monitor sales and activation performance across channels and recommend changes to support revenue and profit targets.
• Use consumer, category, competitive, and retail data to identify trends, opportunities, and risks.
• Lead cross-functional meetings and workstreams and develop recommendations for marketing plans, retailer pitches, and brand strategy.

Requirements

• At least 5 years of marketing experience, or 3 years with an MBA, in multichannel retail or consumer products.
• Integrated marketing experience across paid media, influencers, out-of-home, ecommerce, retail stores, email, social, and print or direct mail.
• Strong written and verbal communication, time management, quantitative, analytical, and project management skills.
• Ability to independently create compelling visual marketing presentations.
• Strong PowerPoint and Excel skills.
• Strategic thinking, business acumen, storytelling, collaboration, adaptability, and executive communication skills.

Culture & Benefits

• Flexible hybrid work model combining in-person collaboration with remote work on Fridays.
• Culture centered on collaboration, innovation, accountability, and measurable execution.
• Inclusive workplace focused on belonging and enabling employees to contribute their ideas.
• Competitive total pay programs, comprehensive benefits, and employee wellbeing resources.