Marketing Executive (Events)

Location: Rydalmere, New South Wales, Australia; the role includes attending events as part of the onsite team.

Company

Exhibition & Trade Fairs is a conference and exhibition organiser and a wholly owned subsidiary of hirify.global Event Technologies, a global AV and events company operating across Asia Pacific.

What you will do

• Develop and deliver multi-channel marketing campaigns supporting exhibitions, conferences, and market-leading event brands.
• Create content for digital channels, websites, newsletters, blogs, email campaigns, and social media.
• Build and manage email campaigns using Foundry and HubSpot, including templates, copy, assets, lists, and subscriptions.
• Monitor and optimise campaign performance against objectives, timelines, targets, and budgets.
• Maintain and segment HubSpot databases and coordinate with internal teams, agencies, designers, media partners, and other stakeholders.
• Attend events onsite and deliver marketing activities throughout the event experience.

Requirements

• Experience planning and executing content marketing campaigns.
• Strong digital marketing experience.
• Experience booking and managing advertising campaigns and media partnerships.
• Experience working with and segmenting data.
• Professional, reliable, proactive, organised, and attentive to detail.
• Creative approach and ability to develop and implement new ideas.

Nice to have

• Experience with multi-channel B2B and B2C marketing campaigns.
• Experience working on events, exhibitions, or conference projects.

Culture & Benefits

• Work across a diverse portfolio of exhibitions and conferences.
• Collaborate with internal teams and external marketing, advertising, digital, creative, and media partners.
• Support campaigns for brands across multiple industries and audience segments.
• Contribute to diversity, equity, and inclusion.