Executive Director, Digital Experience (Healthcare)

Location: hirify.global

Annual base salary: $185,000.00–$210,000.00 USD

Company

hirify.global is a healthcare organization with more than 35,000 employees serving patients and communities.

What you will do

• Develop and lead the digital experience and engagement strategy, roadmap, budget, and team structure.
• Oversee BILH.org, provider and location directories, consumer mobile applications, CRM, CDP, and other digital platforms.
• Direct digital-first engagement across SEO/SEM, paid media, email, SMS, social media, and content marketing.
• Partner with IT, Compliance, clinical, marketing, and service line leaders to improve patient access, engagement, and retention.
• Use analytics, predictive modeling, personalization, and transparent reporting to measure patient acquisition, engagement, growth, and ROI.
• Lead the digital marketing team and manage agency and vendor relationships.

Requirements

• Bachelor's degree in business administration, marketing, communications, or a related field.
• 10+ years of experience in digital and social marketing, digital media technologies, data management, content delivery, and digital strategy.
• Experience leading large-scale digital projects, including site redesigns, CRM deployments, or digital personalization strategies.
• Healthcare experience is required, with strong knowledge of patient-centered marketing and consumer decision journeys.
• Expertise in SEO/SEM, social media, email marketing, web analytics, UX/UI, web and mobile platforms, CRM, self-scheduling, and patient portals.
• Ability to work across IT, Marketing, Compliance, and clinical stakeholders while delivering results within budget and time constraints.

Nice to have

• Experience with Epic/MyChart, digital intake workflows, and digital enablement of access and retention.

Culture & Benefits

• Full-time employment with a mission focused on improving patients' lives.
• Leadership role responsible for fostering collaboration, innovation, and continuous improvement.
• Staff vaccination against influenza is required as a condition of employment.
• Equal opportunity employer supporting veterans and people with disabilities.