Manager, Sportsbook Retention (iGaming)

Location: Hybrid role based in Jersey City, New Jersey, USA

Salary: $85,000–$110,000 USD per year

Company

hirify.global operates the Bally Bet and MONOPOLY Sportsbook products.

What you will do

• Lead sportsbook engagement, retention, communications, promotions, and product marketing across Bally Bet and MONOPOLY Sportsbook.
• Set retention strategy across North American markets using player insights, segmentation, and lifecycle data.
• Own the promotional calendar and campaigns around major sporting events.
• Build multi-channel lifecycle journeys with personalized rewards and continuous testing.
• Partner with Sports Ops, CRM, Creative, Brand, VIP, Insights, Product, MarTech, and technology partners.
• Measure retention, engagement, revenue, and lifetime value while developing and coaching a high-performing team.

Requirements

• 5+ years of marketing experience, ideally in sports betting or iGaming.
• 2+ years of experience leading and developing high-performing teams.
• Track record of building sportsbook strategies that improve engagement, retention, and revenue.
• Deep knowledge of the sportsbook lifecycle, from onboarding through reactivation.
• Hands-on experience with promotions, player offers, profitability analysis, segmentation, and analytics.
• Experience with CRM and lifecycle platforms such as Braze, Optimove, Adobe Campaign, or similar.