Predicts Acquisition Marketing Manager (iGaming)

Location: New York City, hybrid

Salary: $103,000–$129,000 USD annually

Company

hirify.global Group is a mobile gaming company operating sportsbook, casino, horse racing, daily fantasy sports, television, and streaming products across the United States, Canada, and other international markets.

What you will do

• Own end-to-end conversion optimization from registration through first real-money activation.
• Build and prioritize a conversion roadmap with Product, CRM, UX Research, and Analytics.
• Design and run hypotheses, A/B tests, cohort analyses, and rapid test-and-learn programs.
• Support the Unified Refer-a-Friend program, including product roadmap, sharing mechanics, rewards, and referral scaling.
• Contribute to headline offer testing, scorecards, performance grading, planning, and forecasting.
• Translate funnel, referral, and offer performance into reporting and actionable recommendations for stakeholders and senior leadership.

Requirements

• 5+ years of experience in digital or growth marketing focused on conversion optimization, funnel or lifecycle marketing, or consumer acquisition.
• Experience owning funnel optimization and structured A/B test-and-learn programs.
• Strong collaboration skills with Product, CRM or Retention, UX, Analytics, Commercial, and Engineering teams.
• Advanced Excel skills, strong numerical literacy, and experience with data visualization and large datasets.
• Ability to turn complex analysis into concise insights and objective performance measures.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred.

Nice to have

• Experience with referral marketing or lifecycle/CRM marketing.
• Interest or experience in the online gaming industry.

Culture & Benefits

• Hybrid work environment with a focus on cross-functional collaboration and continuous improvement.
• Health plans with fertility, family planning, mental health, and fitness support.
• Paid time off, sick leave, and 14 paid company holidays.
• Annual bonus and potential long-term incentive compensation based on performance.
• 401(k) matching of up to 5%, commuter benefits, pet insurance, and other employee benefits.