Predicts Customer Marketing Senior Associate (iGaming)

Location: Hybrid role based in Los Angeles, California, or New York City, United States

Salary: $86,000–$108,000 USD annually

Company

hirify.global Group is a United States and Canada-focused mobile gaming company operating sportsbook, iGaming, horse racing, daily fantasy sports, and sports media products.

What you will do

• Execute lifecycle marketing strategies for hirify.global Predicts across onboarding, activation, retention, monetization, and re-engagement.
• Build customer audiences and segments using behavioral and transactional data.
• Launch, monitor, report on, and optimize customer communications and promotional campaigns at scale.
• Design hypotheses, A/B tests, and multivariate experiments with Analytics partners.
• Develop personalization and automation using real-time signals, marketing technology, and data capabilities.
• Partner with Commercial, Analytics, Product, CRM Operations, data science, and marketing technology teams to improve customer lifetime value and lifecycle outcomes.

Requirements

• 3+ years of experience in marketing, commercial, or a similar field.
• Understanding of marketing platforms, email service providers, and customer data platform technologies.
• Deep knowledge of sports betting, prediction markets, iGaming, or online gaming through active use or direct work experience.
• Strong understanding of marketing and commercial metrics, analytical decision-making, project management, and design thinking.
• Experience delivering campaigns with cross-functional teams and managing multiple stakeholder priorities.
• Strong communication skills, attention to detail, adaptability, and willingness to work some non-traditional hours.

Nice to have

• Knowledge of sports, casinos, culture, or politics.
• Experience working in a heavily regulated industry.

Culture & Benefits

• Hybrid work environment with offices in the United States and international locations.
• Health plans with fertility, family planning, mental health, and fitness programs.
• Paid time off, sick leave, and 14 paid company holidays.
• Annual bonus and potential long-term incentive compensation based on performance.
• 401(k) matching of up to 5%, commuter benefits, pet insurance, and other employee benefits.