Marketing Operations Manager (MarTech)

Location: Bogotá, Colombia; hybrid with 2 days per week onsite

Company

hirify.global delivers digital technology and marketing services.

What you will do

• Own and optimize the MarTech stack, including Marketo, Microsoft Dynamics 365, Apollo, Copilot Agent Studio, and Make.
• Build email nurtures, landing pages, outbound sequences, paid advertising, and organic social support.
• Manage lead scoring, routing, notifications, and signal-based workflows connecting marketing and sales.
• Maintain synchronized data across CRM, marketing automation, and enrichment platforms.
• Govern UTMs, GTM, tagging, event tracking, dashboards, and campaign reporting.
• Analyze campaign performance, lead flow, pipeline creation, and revenue contribution.

Requirements

• 5–8 years of experience in marketing operations or revenue operations.
• Hands-on experience with marketing automation, CRM, data analytics, workflow tools, and digital campaign management.
• Experience with end-to-end attribution and analytics across websites, digital campaigns, and CRM platforms.
• Proficiency with web analytics platforms such as GA4 or privacy-compliant alternatives.
• Strong data visualization and reporting skills with Tableau, Power BI, Looker, or similar tools.
• Strong understanding of data governance, lead lifecycle management, pipeline analytics, and cross-functional collaboration.

Nice to have

• Expertise with Marketo, Microsoft Dynamics 365, Make, Apollo, ZoomInfo, Webflow, Adobe Creative Cloud, Looker, Power BI, Google Analytics, and Google Tag Manager.
• Experience operationalizing intent and signal-based workflows for automated audience targeting and sales acceleration.
• Familiarity with AI-assisted marketing, including Copilot and Cowork.
• Experience coordinating integrated campaigns with external agency partners.

Culture & Benefits

• Hybrid work arrangement with two onsite days per week in the Bogotá office.
• Cross-functional collaboration with Demand Generation, sales, internal stakeholders, and external partners.