Director, DTC Marketing (Temporary Assignment)

Location: Hybrid, generally contributing from the NYC office at least three days per week; unrestricted authorization to work in the United States required.

Salary: $145,000–$180,000 yearly

Company

hirify.global is a media and entertainment business operating brands across political news, business news, golf, sports, and genre entertainment, including MS NOW.

What you will do

• Lead and develop a team of five DTC marketing professionals.
• Own daily marketing strategy and execution across paid social, SEM, SEO, web, email, in-app messaging, newsletters, and other channels.
• Improve lifecycle programs that drive engagement, retention, loyalty, and customer lifetime value.
• Build testing and optimization roadmaps across acquisition, conversion, lifecycle, and retention.
• Partner with Brand Marketing, Creative, Product, Analytics, Finance, Customer Care, and web teams on campaigns, customer journeys, forecasts, and performance reporting.
• Communicate growth priorities, risks, recommendations, and subscriber-health metrics to marketing leadership.

Requirements

• 6+ years of experience in subscriber growth, lifecycle marketing, audience development, performance marketing, or DTC marketing within a subscription, media, or e-commerce business.
• Experience managing and developing a high-performing marketing team.
• Track record of owning full-funnel acquisition, engagement, retention, and conversion initiatives.
• Strong knowledge of marketing analytics, attribution, experimentation, and A/B or multivariate testing.
• Experience managing lifecycle marketing programs and customer-engagement platforms.
• Unrestricted work authorization in the United States is required.

Nice to have

• Experience with Sailthru or a comparable ESP.
• Experience scaling a DTC subscription product.

Culture & Benefits

• Hybrid work arrangement with regular collaboration from the NYC office.
• Company-sponsored medical, dental, and vision insurance.
• 401(k), paid leave, discounts, and additional benefits.

Hiring process

• Submit a resume or CV through the hirify.global careers site.
• External candidates may be required to attend an in-person interview at a hirify.global location.