Associate Director (Lifecycle Marketing)

Location: Remote for candidates in New York, New Jersey, Florida, or Texas; employees based in or near the New York hub are expected to work hybrid with weekly in-office time.

Salary: $100,000–$120,000 per year for candidates based in New York, including New York City.

Company

hirify.global is a growth marketing firm using strategy, data infrastructure, and Shadow, an AI commerce layer, to drive measurable results across e-commerce, media, DTC, and social commerce.

What you will do

• Lead the retention program for a high-growth consumer technology company and own the client’s top-line retention revenue.
• Build, update, and defend the retention revenue forecast, including recommendations to close performance gaps.
• Set segmentation and lifecycle strategy across lead capture, welcome, first conversion, subscription activation, loyalty, repeat purchase, and win-back journeys.
• Scale an automated program from approximately 20,000 contacts to a rapidly growing list with 40–60 monthly email sends.
• Lead direct reports through weekly 1:1s, workload management, training, and professional development.
• Coordinate with Performance Marketing and Strategy teams to align acquisition investment with lifecycle programming.

Requirements

• 7+ years of experience in digital, growth, or lifecycle marketing, including experience with subscription or SaaS products.
• Experience owning revenue or subscriber targets and modeling list growth, conversion, activation, churn, and payback.
• Experience scaling lifecycle programs and managing high-volume campaign operations.
• Hands-on experience with an enterprise ESP such as Braze, Salesforce Marketing Cloud, Iterable, or Customer.io.
• Strong knowledge of subscription economics, loyalty, referral or rewards programs, repeat purchase, LTV, and win-back strategy.
• Prior direct-report management or exceptional cross-functional leadership, with excellent communication and presentation skills.

Culture & Benefits

• Remote-first culture with hybrid weekly office attendance for employees based in or near the New York or Lisbon hubs.
• Unlimited PTO and US holidays.
• Company-sponsored medical, dental, and vision coverage.
• 401(k) program with company match and profit-sharing opportunities.
• Flexible parental leave and opportunities for interdisciplinary growth.